The 10 commandments for any startup at any stage

Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple of months with the startups I’ve been working with. Big or small, seed or scaling like crazy – these were my guidelines day in day out. As for this quote. […]

3 new words that nail every marketing brief: Feeling, Itch & Urge

The feeling I get when connecting to an experience I want. The Itch I get when that experience is out of reach. The Urge I have to make it MINE. Within a minute, I hope, you too will connect to these 3 words, their power over the experience our customers enjoy and and their effect […]