Marketing talk for CEO’s and entrepreneurs
This content list served the Align & Grow masterclass. 4 sessions that compounded week by week while we were all in quarantine. Our goal: help
May 24, 2020
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The one thing you really need is a Hit List
We don’t know how long it will be before we can get back to our “usual” marketing and growth activities and budgets. This is what
March 31, 2020
9 questions CEOs must ask to strategize the organization they will lead in the aftermath of the COVID-19 crisis.
CEOs must assure that the end of this crisis will result in a stronger, resilient company. As fear over the coronavirus and its impact on
March 14, 2020
Conference Cancelled by COVID-19? Here’s 3 Ways to Get Ahead.
Live up to your sales and marketing goals without having to board a plane or leave your home office. Many industries still focus their business
March 14, 2020
How to use the 4-elements of alignment to reveal new sales opportunities
Or: The hack an established jewelry brand in the offline world used to boost its online growth. Hint? A combo of its data and attentivity.
December 1, 2019
The 3 action items that push every sales call closer to closing a deal
Much has been written about sales, funnels, scripts, and other tips and tools to successfully nail deals. However, not very much has been said
March 12, 2019
How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and
October 6, 2018
The messaging myth – a critical 2 minute read
Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very
July 22, 2018
Looking for more qualified leads? Stop selling your product!
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats
January 15, 2018