The 3 action items that push every sales call closer to closing a deal
Much has been written about sales, funnels, scripts, and other tips and tools to successfully nail deals. However, not very much has been said
March 12, 2019
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How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and
October 6, 2018
The messaging myth – a critical 2 minute read
Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very
July 22, 2018
It’s not your message. It’s your language
Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging
July 17, 2018
Looking for more qualified leads? Stop selling your product!
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats
January 15, 2018
Map it to hack it: use debriefing tactics to find your next growth hack
I see them. The hacks, the short cuts and the concepts.They’re my passion, my obsession, my profession and mission, so they usually come easy to me.
September 20, 2017
The great challenge that we aren’t even aware of.
Ready to move from challenge to action? Ensure your success with this short read: The most critical lesson learnt from dozens of “business Sprints” we
August 5, 2017
Don’t Believe in Lean Strategy? Let’s Talk Alignment
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models,
February 7, 2017
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there.
September 29, 2016