Relationship therapy as a marketing tool?
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful and full of endless passion. Then again, the middle of the design process can resemble life, mid-marriage; both become a drag, someone feels misunderstood and hope is waning. As the […]
B2C brand commitment in the B2B world
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can they make it happen? In the past year the ‘customer experience buzz’ has been diffusing from the B2C into the B2B world. Saas ad B2B marketers talk about their customer […]
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there. Looking for the first touch point to kick off your customer experience efforts from? Ask yourself these three questions, find the common denominator in your answers, and start there. 1. […]
Customer Success or Customer Experience? 3 Easy Actions to Boost Your Experience By Q4
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on customer experience, 89% of respondents claimed that customer experience will be their primary differentiator by 2017. However, less than one half stated they are currently more successful than their competition […]
Funnels, Funnels, Funnels. A short read that maps out the differences between the sales, marketing and experience funnels we use
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of Customer” and “Customer Experience” based discussion and terminology. The next steps were to show how ‘The Experience Funnel’ along with the new tools it brings on board, potentially upgrades and […]
The experience funnel: The funnel that brings any sales and marketing funnel from theory to success
If you wake up any marketer in the middle of the night and ask them what a marketing funnel is, you’d get a brief answer along the words of: It’s the process every potential customer goes through on the way to paying and committing to a product or service. It starts with awareness and ends […]
2016: Customer experience and voice of customer vendors will change their customer experience to boost sales & expansions
Acknowledging the mindset and the real needs of your potential client is what turns good sales people into great ones. As we are in the world of customer experience, imagine how your sales cycle could be effected if we practice what we preach and examine these two elements above from that exact prism:- the experience […]
The 4 agreements: a game changer for the marketers’ and customer experience pros’ state of mind.
Hint: Here’s the 5 min read handed to you on a platter. If you want the real fast track focus on agreement #2. A few years back, my business coach and friend pointed out “The 4 agreements” by don Miguel Ruiz to me. Being the good and obedient student I am (YA) I bought the […]
3 new words that nail every marketing brief: Feeling, Itch & Urge
The feeling I get when connecting to an experience I want. The Itch I get when that experience is out of reach. The Urge I have to make it MINE. Within a minute, I hope, you too will connect to these 3 words, their power over the experience our customers enjoy and and their effect […]