Relationship therapy as a marketing tool?
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful
July 14, 2017
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B2C brand commitment in the B2B world
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can
January 30, 2017
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there.
September 29, 2016
Customer Success or Customer Experience? 3 Easy Actions to Boost Your Experience By Q4
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on
August 22, 2016
Funnels, Funnels, Funnels. A short read that maps out the differences between the sales, marketing and experience funnels we use
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of
January 5, 2016
The experience funnel: The funnel that brings any sales and marketing funnel from theory to success
Ask any marketer what a marketing funnel is, you’d get a brief answer along the words of It’s the process every potential customer goes through
December 21, 2015
2016: Customer experience and voice of customer vendors will change their customer experience to boost sales & expansions
Acknowledging the mindset and the real needs of your potential client is what turns good sales people into great ones. As we are in the
November 19, 2015
The 4 agreements: a game changer for the marketers’ and customer experience pros’ state of mind.
Hint: Here’s the 5 min read handed to you on a platter. If you want the real fast track focus on agreement #2. A few
October 26, 2015
3 new words that nail every marketing brief: Feeling, Itch & Urge
The feeling I get when connecting to an experience I want. The Itch I get when that experience is out of reach. The Urge I
August 13, 2015