voc Archives - Faastr

The best b2b marketing Insights

The experience funnel: The funnel that brings any sales and marketing funnel from theory to success

Ask any marketer what a marketing funnel is, you’d get a brief answer along the words of It’s the process every potential customer goes through

December 21, 2015

2016: Customer experience and voice of customer vendors will change their customer experience to boost sales & expansions

Acknowledging the mindset and the real needs of your potential client is what turns good sales people into great ones. As we are in the

November 19, 2015

The 4 agreements: a game changer for the marketers’ and customer experience pros’ state of mind.

Hint: Here’s the 5 min read handed to you on a platter. If you want the real fast track focus on agreement #2. A few

October 26, 2015

3 new words that nail every marketing brief: Feeling, Itch & Urge

The feeling I get when connecting to an experience I want. The Itch I get when that experience is out of reach. The Urge I

August 13, 2015