Funnels, Funnels, Funnels. A short read that maps out the differences between the sales, marketing and experience funnels we use
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of Customer” and “Customer Experience” based discussion and terminology. The next steps were to show how ‘The Experience Funnel’ along with the new tools it brings on board, potentially upgrades and […]
The experience funnel: The funnel that brings any sales and marketing funnel from theory to success
If you wake up any marketer in the middle of the night and ask them what a marketing funnel is, you’d get a brief answer along the words of: It’s the process every potential customer goes through on the way to paying and committing to a product or service. It starts with awareness and ends […]