How to use the 4-elements of alignment to reveal new sales opportunities

Or: The hack an established jewelry brand in the offline world used to boost its online growth. Hint? A combo of its data and attentivity. As marketers and salespeople, once we’ve caught our audience’s attention and penetrated their minds, we move to hunt for compelling events that would lead to an actual sale. When it […]

The 10 commandments for any startup at any stage

Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple of months with the startups I’ve been working with. Big or small, seed or scaling like crazy – these were my guidelines day in day out. As for this quote. […]