Marketing talk for CEO’s and entrepreneurs

הקליקו לראות את רשימת הקריאה של נילי גולדברגג

This content list served the Align & Grow masterclass. 4 sessions that compounded week by week while we were all in quarantine.  Our goal: help recalculate our marketing route, identify the right path to growth and run resourceful marketing activities. This is also a thank you note to the amazing Springboard community. However, you can […]

The 10 commandments for any startup at any stage

Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple of months with the startups I’ve been working with. Big or small, seed or scaling like crazy – these were my guidelines day in day out. As for this quote. […]

The 3 action items that push every sales call closer to closing a deal

  Much has been written about sales, funnels, scripts, and other tips and tools to successfully nail deals. However, not very much has been said about the action items that should conclude every sales call, no matter where it lies along the funnel. How can you ensure any sales call will move you towards closing […]

The messaging myth – a critical 2 minute read

Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or no marketing background yet with a few hours of reading through Slideshare and posts on the subject.  We always run expectations session before launching a […]

It’s not your message. It’s your language

Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging check list. Founders? Don’t miss out on the messaging myth at the bottom. Many CEOs, fast-growing companies, and especially founding teams have the task of “building their message.” Building your […]

Use the next event to boost your customer journey

  Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales funnel and through the customer journey as fast and seamlessly as possible. For companies we work with at Growthanomics, events are a chance to hop through a few of the […]

Looking for more qualified leads? Stop selling your product!

  It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats the tension in product oriented companies. In these product-oriented and B2B companies, the sales team expects marketers to provide them with highly qualified and sales-ready leads, that have expressed a specific need […]