Marketing talk for CEO’s and entrepreneurs
This content list served the Align & Grow masterclass. 4 sessions that compounded week by week while we were all in quarantine. Our goal: help
May 24, 2020
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The 10 commandments for any startup at any stage
Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple
April 28, 2019
The 3 action items that push every sales call closer to closing a deal
Much has been written about sales, funnels, scripts, and other tips and tools to successfully nail deals. However, not very much has been said
March 12, 2019
October 21, 2018
How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and
October 6, 2018
The messaging myth – a critical 2 minute read
Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very
July 22, 2018
It’s not your message. It’s your language
Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging
July 17, 2018
Use the next event to boost your customer journey
Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales
June 18, 2018
Looking for more qualified leads? Stop selling your product!
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats
January 15, 2018