Marketing talk for CEO’s and entrepreneurs

הקליקו לראות את רשימת הקריאה של נילי גולדברגג

This content list served the Align & Grow masterclass. 4 sessions that compounded week by week while we were all in quarantine.  Our goal: help recalculate our marketing route, identify the right path to growth and run resourceful marketing activities. This is also a thank you note to the amazing Springboard community. However, you can […]

Planning for what’s next – scenario planning in the wake of COIVD-19

Post covid19 scenarios by Nili GOldberg nd Uri Goldberg

Yep, it feels like the end of the world. But this is the time for business leaders to make educated decisions about the direction their companies are going to take during the COVID-19 downfall – and hopefully come out on top when we come out the other end of this thing. To help do this, […]

The 10 commandments for any startup at any stage

Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple of months with the startups I’ve been working with. Big or small, seed or scaling like crazy – these were my guidelines day in day out. As for this quote. […]

The messaging myth – a critical 2 minute read

Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or no marketing background yet with a few hours of reading through Slideshare and posts on the subject.  We always run expectations session before launching a […]

Use the next event to boost your customer journey

  Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales funnel and through the customer journey as fast and seamlessly as possible. For companies we work with at Growthanomics, events are a chance to hop through a few of the […]

Looking for more qualified leads? Stop selling your product!

  It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats the tension in product oriented companies. In these product-oriented and B2B companies, the sales team expects marketers to provide them with highly qualified and sales-ready leads, that have expressed a specific need […]

Map it to hack it: use debriefing tactics to find your next growth hack

I see them. The hacks, the short cuts and the concepts.They’re my passion, my obsession, my profession and mission, so they usually come easy to me. Though many perceive me as a free flow kinda gal; one that overcomes challenges on the fly with crazy out of the box ideas. It’s great for my branding, though […]

The great challenge that we aren’t even aware of.

Ready to move from challenge to action? Ensure your success with this short read: The most critical lesson learnt from dozens of “business Sprints” we ran at Growthanomics. Everybody talks about gaining true clarity like they talk about going to the gym. It’s something everybody knows they should do. However, not as many take action, […]