Marketing talk for CEO’s and entrepreneurs
This content list served the Align & Grow masterclass. 4 sessions that compounded week by week while we were all in quarantine. Our goal: help
May 24, 2020
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Planning for what’s next – scenario planning in the wake of COIVD-19
Yep, it feels like the end of the world. But this is the time for business leaders to make educated decisions about the direction their
March 25, 2020
The 10 commandments for any startup at any stage
Post Q1, Passover and Easter break, time for spring cleaning and reflecting. I found these were the 10 rules I followed in the past couple
April 28, 2019
How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and
October 6, 2018
The messaging myth – a critical 2 minute read
Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very
July 22, 2018
Use the next event to boost your customer journey
Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales
June 18, 2018
Looking for more qualified leads? Stop selling your product!
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats
January 15, 2018
Map it to hack it: use debriefing tactics to find your next growth hack
I see them. The hacks, the short cuts and the concepts.They’re my passion, my obsession, my profession and mission, so they usually come easy to me.
September 20, 2017
The great challenge that we aren’t even aware of.
Ready to move from challenge to action? Ensure your success with this short read: The most critical lesson learnt from dozens of “business Sprints” we
August 5, 2017