9 questions CEOs must ask to strategize the organization they will lead in the aftermath of the COVID-19 crisis.
CEOs must assure that the end of this crisis will result in a stronger, resilient company. As fear over the coronavirus and its impact on the global economy, CEOs already are making amendments to their annual planning. Looking into Q2, here are nine questions CEOs should be asking themselves. What shape will this crisis take? […]
How to build a resilient COVID-19 strategy.
Lessons from the 2008 financial crisis. And a cheat map to get you going. Learn More The daily experience of business leaders suggests that the current crisis may last longer and have a much more harmful consequences than previously expected. The main reason for this is that as this crisis unfold, unlike a singular breakdown, […]
How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and examples of how successful SaaS startups create effective experiences throughout their customer journey. The first time that a business owner referred to the “voice of the customer” was in 1909. […]
Relationship therapy as a marketing tool?
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful and full of endless passion. Then again, the middle of the design process can resemble life, mid-marriage; both become a drag, someone feels misunderstood and hope is waning. As the […]