Conference Cancelled by COVID-19? Here’s 3 Ways to Get Ahead.

Live up to your sales and marketing goals without having to board a plane or leave your home office. Many industries still focus their business efforts in an outbound manner — from hunting down new opportunities to demonstrating capabilities and closing deals. Hopping on planes, attending conferences worldwide and meeting at the prospects headquarters. Be […]

The messaging myth – a critical 2 minute read

Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or no marketing background yet with a few hours of reading through Slideshare and posts on the subject.  We always run expectations session before launching a […]

It’s not your message. It’s your language

Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging check list. Founders? Don’t miss out on the messaging myth at the bottom. Many CEOs, fast-growing companies, and especially founding teams have the task of “building their message.” Building your […]