How to use the 4-elements of alignment to reveal new sales opportunities
Or: The hack an established jewelry brand in the offline world used to boost its online growth. Hint? A combo of its data and attentivity. As marketers and salespeople, once we’ve caught our audience’s attention and penetrated their minds, we move to hunt for compelling events that would lead to an actual sale. When it […]
How to dramatically lower your customer acquisition costs? Move from funnels to flywheels
Want to dig in deep? Enjoy this brief history of customer-centric marketing models. Want the bottom line? Scroll down to the 5 key takeaways and examples of how successful SaaS startups create effective experiences throughout their customer journey. The first time that a business owner referred to the “voice of the customer” was in 1909. […]