Customer Success Sells. Product related companies are strong believers that customer success stories promise a shorter sales cycle and many happy returns. Though what kind of customer success content moves the needle towards new sales? Success stories, testimonials and case studies about how others overcame their challenges? Or, is it a sneak peek at someone […]
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can they make it happen? In the past year the ‘customer experience buzz’ has been diffusing from the B2C into the B2B world. Saas ad B2B marketers talk about their customer […]
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there. Looking for the first touch point to kick off your customer experience efforts from? Ask yourself these three questions, find the common denominator in your answers, and start there. 1. […]
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on customer experience, 89% of respondents claimed that customer experience will be their primary differentiator by 2017. However, less than one half stated they are currently more successful than their competition […]