The one thing you really need is a Hit List

Nili Goldbergs Marketing secrets

We don’t know how long it will be before we can get back to our “usual” marketing and growth activities and budgets. This is what will help any CEO and marketer move forward. Regardless. One of our last posts dealt with a spectrum of humanitarian and business scenarios for the next year. From the optimistic […]

Planning for what’s next – scenario planning in the wake of COIVD-19

Post covid19 scenarios by Nili GOldberg nd Uri Goldberg

Yep, it feels like the end of the world. But this is the time for business leaders to make educated decisions about the direction their companies are going to take during the COVID-19 downfall – and hopefully come out on top when we come out the other end of this thing. To help do this, […]

How to build a resilient COVID-19 strategy.


Lessons from the 2008 financial crisis.  And a cheat map to get you going. Learn More The daily experience of business leaders suggests that the current crisis may last longer and have a much more harmful consequences than previously expected. The main reason for this is that as this crisis unfold, unlike a singular breakdown, […]

A new growth hack – Diversity

Nili Goldberg and Eyal Doron talk about creativity and diversity

On the hunt for product market fit? Looking to find a new offer to dramatically decrease churn? Your audience is “just not getting it”. This word – diversity is not just part of “the buzz”. Here’s what I learned while looking for creative ways to get creative. I’ve been working with tech companies to design […]