The messaging myth – a critical 2 minute read

Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or no marketing background yet with a few hours of reading through Slideshare and posts on the subject.  We always run expectations session before launching a […]

It’s not your message. It’s your language

Tap onto this three minute read to better set your expectations from your messaging process. Got Just a minute? Skip right to the 9+1 messaging check list. Founders? Don’t miss out on the messaging myth at the bottom. Many CEOs, fast-growing companies, and especially founding teams have the task of “building their message.” Building your […]