The 3 action items that push every sales call closer to closing a deal

  Much has been written about sales, funnels, scripts, and other tips and tools to successfully nail deals. However, not very much has been said about the action items that should conclude every sales call, no matter where it lies along the funnel. How can you ensure any sales call will move you towards closing […]

The messaging myth – a critical 2 minute read

Founders listen up: In the past couple of years, we ran tens of messaging processes with startups and tech companies. Great founding teams, strong, very technology driven, with little or no marketing background yet with a few hours of reading through Slideshare and posts on the subject.  We always run expectations session before launching a […]

Use the next event to boost your customer journey

  Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales funnel and through the customer journey as fast and seamlessly as possible. For companies we work with at Growthanomics, events are a chance to hop through a few of the […]

The great challenge that we aren’t even aware of.

Ready to move from challenge to action? Ensure your success with this short read: The most critical lesson learnt from dozens of “business Sprints” we ran at Growthanomics. Everybody talks about gaining true clarity like they talk about going to the gym. It’s something everybody knows they should do. However, not as many take action, […]

Relationship therapy as a marketing tool?

Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful and full of endless passion. Then again, the middle of the design process can resemble life, mid-marriage; both become a drag, someone feels misunderstood and hope is waning. As the […]

B2C brand commitment in the B2B world

Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can they make it happen? In the past year the ‘customer experience buzz’ has been diffusing from the B2C into the B2B world. Saas ad B2B marketers talk about their customer […]

Customer Success or Customer Experience? 3 Easy Actions to Boost Your Experience By Q4

The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on customer experience, 89% of respondents claimed that customer experience will be their primary differentiator by 2017. However, less than one half stated they are currently more successful than their competition […]