How to use the 4-elements of alignment to reveal new sales opportunities

Or: The hack an established jewelry brand in the offline world used to boost its online growth. Hint? A combo of its data and attentivity. As marketers and salespeople, once we’ve caught our audience’s attention and penetrated their minds, we move to hunt for compelling events that would lead to an actual sale. When it […]

Looking for more qualified leads? Stop selling your product!

  It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats the tension in product oriented companies. In these product-oriented and B2B companies, the sales team expects marketers to provide them with highly qualified and sales-ready leads, that have expressed a specific need […]

Don’t Believe in Lean Strategy? Let’s Talk Alignment

Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models, strategic thinking and consultancy. So just for today, I’d be happy to put aside the debate about Lean Strategy. Instead I’ll share one of the tools I use in our […]