“Have you ever felt your strategy sessions led your team nowhere? “

“Do your teams spend too much time preparing decks and sharing them as opposed to real brainstorming?”

“Do your out of the box sessions leave your team with new ideas, Inspired & grateful?”

“Have you ever felt there was time wasted on seeking blame and not solutions?”

“Do the fun experiences you produce relate and contribute to your offsites goals?”

“Does you need your team to align, gain focus and boost momentum?”

Nili Goldberg's offsites are a totally new experience

The outcomes of this offsite became an integral part of our beliefs & operation mode day in day out

Mix & Match sessions to align your business in volatile times

“We are stubborn on vision. We are flexible on details” Jeff Bezos

Get your team to agree on its vision without debating and getting stuck on semantics and “no can do’s”

“We are stubborn on vision. We are flexible on details” Jeff Bezos

Are words like innovation, team work, work hard play hard, respect or relentlessness part of your values? You may want to give them an extra thought.

“We are stubborn on vision. We are flexible on details” Jeff Bezos

Uncover the heart and purpose of your business, your “why and your “mission”. Without, the stress of narrowing down to one sentence all you are about, what you do, and, your worth.

The must have slide to present the differentiating values of your business. Given, that you are on the top right hand corner, of the top right hand quarter. The secret to position yourself on the top right hand corner is to find the right pair of Axes. If you are dealing with challenges like: product-market alignment and market-fit, positioning, and funding this could be an important alignment strategy to use. This session helps you map the market fast, yet on a deep enough and highly relevant level to your challenge. And, will help you find your two core strengths that will place you on the top right hand corner of the slide 🙂 and market.
What is Airbnb’s north star metric and why is it so powerful? What about Netflix, Uber, Twitter and Of course Linkedin’s surprising north star metric? Why is this metric so important, and what’s yours? The north star metric is one KPI that reflects the two most important vectors of your business journey. That you are heading both in the right direction and at the right pace to reach your goal. How can it be just metric? The right north star metric reflects all you need. And, breaks down into the minimal success factors you need to follow to keep up or exceed your goals. In this session we will find our North star metric. We will run through a list of questions, quick exercises, look into your available data, benchmark and then, brainstorm on the right metric for you.
Are you still trying to reach your business goals? Are running out of time? The ” Recalculate your route” workshop combines a few of the most efficient fast alignment strategies to focus, gain momentum and reach the crucial goals you need to move forward and grow. We will us the iconic WNM strategy to map all of the company assets and identify how we can use them in a creative way to achieve our north star metric, and immediate business goals. This is a session that CROs prefer to run before diving into a detailed work plan. It generates momentum for customer-centric and product teams and moves to the growth mindset which is required to win* The workshop includes the following steps: Defining our north star metrics and measurables WNM – working not working missing strategy to prioritize our big tasks. 4W- Working with what’s working. A session that shows us how we can put what’s working for us to even better use. This session is based on the notorious concept of “Sore with your strengths”. Back of the napkin checks to verify and fine tune the workflows and funnels we are working with. QbyQ: A big picture outline of the 4Qs. Once agreed upon team plans become extremely resourceful and less time consuming. Are leads not converting as fast as expected? Is the funding round stuck? Has the market shifted again? Did your assumptions not live up to reality? Time to recalculate your route.
Reverse engineer your North start metric Your value map are three to six words that reflect your company’s beliefs and operation mode. NOT JUST INTERNALLY for HR & team building. But most important to help you connect to the right customers and business partners. Values have been proven as the leading tool for decision making and aligning to the business north star metric.
If you are meeting in order to agree on your plans start with back of the napkin planning, make sure ALL ends meet, then, refine the detailed plans

The customer success playbook is the secret weapon of most successful sales teams. In this workshop we will Fine tune your sales and marketing funnels by looking at your processes from a new angle. Upside down. Starting with your customer success process.

The new world companies are already putting customer success customer engagements, customer success data and the product market fit survey to: 

  • Fine tuning their sales personas

  • Retention & expansions

  • Word of mouth marketing

  • Product roadmaps

In this session we run a birds eyes view of the most efficient customer success touch points, and the most successful sales processes. This will enable us to dive into the true characteristics of customers who want our solution and the triggers that create a preference to our brand.
Then we will map a new funnel to test. Without re inventing the wheel, creating new content or craft time consuming decks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.



Most companies spend endless hours and frustrating debates to pin down the most important paragraph:
We believe that ______ That's why we ____ so that _________.

Move this to another page about the vision boostcamp.

What's your why? What vision do you have for your company? What vision do you have about the world once you (your business) creates your value.

This vision and mission crystalizing exercise can be achieved differently. In a personally empowering and team building experience:

- We give every participant the unique opportunity to find their personal vision what they bring to the table.
- We find mutual commonalities internally.
- We find a challenge our market faces, that is "no one's fault".
- We build a mutual "WHY" in a fun and easy going manner and verify its alignment with our business goals and the ecosystem we operate in.
- We go back to "who we are, what we do" and sign off our vision.Get your team to agree on its vision without debating and getting stuck on semantics and "no can do's"

Recalculate your route:

Are you still trying to reach your business goals? Are running out of time?

The " Recalculate your route" workshop combines a few of the most efficient fast alignment strategies to focus, gain momentum and reach the crucial goals you need to move forward and grow.

We will us the iconic WNM strategy to map all of the company assets and identify how we can use them in a creative way to achieve our north star metric, and immediate business goals.

This is a session that CROs prefer to run before diving into a detailed work plan. It generates momentum for customer-centric and product teams and moves to the growth mindset which is required to win*

The workshop includes the following steps: 

  • Defining our north star metrics and measurables

  • WNM - working not working missing strategy to prioritize our big tasks.

  • 4W- Working with what’s working. A session that shows us how we can put what's working for us to even better use. This session is based on the notorious concept of "Sore with your strengths".


  • Back of the napkin checks to verify and fine tune the workflows and funnels we are working with.

  • QbyQ: A big picture outline of the 4Qs. Once agreed upon team plans become extremely resourceful and less time consuming.


Are leads not converting as fast as expected? Is the funding round stuck? Has the market shifted again? Did your assumptions not live up to reality?
Time to recalculate your route.

From Success to sales

The customer success playbook is the secret weapon of most successful sales teams. In this workshop we will Fine tune your sales and marketing funnels by looking at your processes from a new angle. Upside down. Starting with your customer success process.

The new world companies are already putting customer success customer engagements, customer success data and the product market fit survey to: 

  • Fine tuning their sales personas

  • Retention & expansions

  • Word of mouth marketing

  • Product roadmaps


In this session we run a birds eyes view of the most efficient customer success touch points, and the most successful sales processes. This will enable us to dive into the true characteristics of customers who want our solution and the triggers that create a preference to our brand.
Then we will map a new funnel to test. Without re inventing the wheel, creating new content or craft time consuming decks.

Back of the napkin marketing plan


The back of the napkin session sheds light on acquisition expectations. We can put it to the test once we have a few ideas we want to move forward with.  Either idea that supports our upcoming sales efforts, customer success or future research and MVP

  • What can we create and sell

  • Alternative business models

  • Alternative acquisition strategies

The must have slide to present the differentiating values of your business.

Given, that you are on the top right hand corner, of the top right hand quarter. 


The secret to position yourself on the top right hand corner is to find the right pair of Axes.


If you are dealing with challenges like: product-market alignment and market-fit, positioning, and funding this could be an important alignment strategy to use. 


This session helps you map the market fast, yet on a deep enough and highly relevant level to your challenge. And, will help you find your two core strengths that will place you on the top right hand corner of the slide :-) and market.

V2V
The Values to value framework

“Price is what you pay.
 Value is what you get." Warren Buffet
Uncover the heart and purpose of your business, your "why and your "mission". Without, the stress of narrowing down to one sentence all you are about, what you do, and, your worth.

What's your business value? What value are you creating? What are the qualitative and quantitative measures that indicate your value? How is your value unique?

Use the V2V framework to crystalize your value to customers, investors and your team.
The Values 2 Value framework simplifies the stressful process of nailing your (business) value by aligning your values with your product's value, your market fit, your business value and your team's value.

We start with identifying the lowest common denominator: values. And build up to the value that is critical and relevant to everyone at the tab

Back of the napkin marketing plan

If you are meeting in order to agree on your plans start with back of the napkin planning, make sure ALL ends meet, then, refine the detailed plans

Find your Axes

The must have slide to present the differentiating values of your business.

Given, that you are on the top right hand corner, of the top right hand quarter. 


The secret to position yourself on the top right hand corner is to find the right pair of Axes.


If you are dealing with challenges like: product-market alignment and market-fit, positioning, and funding this could be an important alignment strategy to use. 


This session helps you map the market fast, yet on a deep enough and highly relevant level to your challenge. And, will help you find your two core strengths that will place you on the top right hand corner of the slide :-) and market.

Reverse engineer your North start metric


What is Airbnb’s north star metric and why is it so powerful? 

What about Netflix, Uber, Twitter and Of course Linkedin’s surprising north star metric?


Why is this metric so important, and what’s yours?

The north star metric is one KPI that reflects the two most important vectors of your business journey. That you are heading both in the right direction and at the right pace to reach your goal.

How can it be just metric? The right north star metric reflects all you need. And, breaks down into the minimal success factors you need to follow to keep up or exceed your goals.

In this session we will find our North star metric. We will run through a list of questions, quick exercises, look into your available data, benchmark and then, brainstorm on the right metric for you.

4W: Work With What's Working

Reverse engineer your North start metric

Your value map are three to six words that reflect your company's beliefs and operation mode.
NOT JUST INTERNALLY for HR & team building.
But most important to help you connect to the right customers and business partners.

Values have been proven as the leading tool for decision making and aligning to the business north star metric.

Map Your values

Are words like innovation, team work, work hard play hard, respect or relentlessness part of your values? You may want to give them an extra thought.

"Values are like fingerprints. Nobody's are the same, and you leave them all over everything you do" Elvis Presley.

Your value map consists of three to six words, memes or phrases that reflect your company's unique beliefs & operation mode. Not just HR wise, but across the board: Decision making, roadmap building, connecting to the perfect customers and business partners, your marketing messages and of course team building and leadership.




In the value mapping process we will


1. have a few "freestyle" and open discussions (though extremely intentional and highly focused).


2. We will map common denominators that characterize our beliefs, company operation mode and decision making screen. 


3. We will ask four questions that will lead us to the common denominators of our operation mode, our customers needs and our vision.

4. We will fine tune and rephrase our outcomes so that when we see or hear these words or memes a clear picture of who we are will come to mind.

My Mission

To help leaders, teams and companies move forward faster by going back to basics, aligning with their core values & value, working with existing assets and cleaning out the clutter

Talks, workshops, full credit courses,
leadership off-sites & clients

Princeton University, undergraduate ten-week immersive entrepreneurial learning experience:

“10 Startup do’s”

Princeton University COFF:

“Ready, launch, build a hands on workshop to launch and grow your startup through experiences”.

Springboard project to the US and Israeli navy seals veterans:

“Value based business planning for growth”.

Professor of marketing, values & entrepreneurship strategies

From sales to success” a course about marketing psychology and engagement from the top of the funnel down and throughout the customer journey.

Murata (Japan) Innovation Incubation Program by Reichman University:

“Fail fast – business models and strategies for fast moving startups”.

AWS for startups:

The perfect pitch. What really moves investors to close a deal.

Springboard project to the US and Israeli navy seals veterans:

“Value based business planning for growth”.

Professor of marketing, values & entrepreneurship strategies

From sales to success” a course about marketing psychology and engagement from the top of the funnel down and throughout the customer journey.

Launching this fall: "your values".
A mindset changing book for leaders & entrepreneurs
with inspiring stories from Israel's startup nation and the silicon valley and clear and fast value mapping frameworks

Give your teams a head start with customized workbooks and workshops
that fit your company's goal, north star metric and most important: YOUR VALUES