Relationship therapy as a marketing tool?
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful and full of endless passion. Then again, the middle of the design process can resemble life, mid-marriage; both become a drag, someone feels misunderstood and hope is waning. As the […]
Think Different: Unique Customer Success Content As A Marketing Tool
Customer Success Sells. Product related companies are strong believers that customer success stories promise a shorter sales cycle and many happy returns. Though what kind of customer success content moves the needle towards new sales? Success stories, testimonials and case studies about how others overcame their challenges? Or, is it a sneak peek at someone […]
Rise Above The Noise: The 10 Step Checklist To Ensure Your Success In Trade Shows And Conferences.
The other week I met with two cool ladies who are the founders of Buzzooka.io – a unique solution for attracting and qualifying leads real time at trade-shows. A great solution to keep your sales team focused on leads that matter and tune out the noise. Buzzooka got me thinking. Trade shows and events can […]
Don’t Believe in Lean Strategy? Let’s Talk Alignment
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models, strategic thinking and consultancy. So just for today, I’d be happy to put aside the debate about Lean Strategy. Instead I’ll share one of the tools I use in our […]
B2C brand commitment in the B2B world
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can they make it happen? In the past year the ‘customer experience buzz’ has been diffusing from the B2C into the B2B world. Saas ad B2B marketers talk about their customer […]
Launching a customer experience program in the B2B world usually requires time & resources. Ask yourself these 3 questions to get to first base fast.
Bottom line Launching a customer experience program doesn’t have to be a complex project. You can start with a small step and grow from there. Looking for the first touch point to kick off your customer experience efforts from? Ask yourself these three questions, find the common denominator in your answers, and start there. 1. […]
Customer Success or Customer Experience? 3 Easy Actions to Boost Your Experience By Q4
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on customer experience, 89% of respondents claimed that customer experience will be their primary differentiator by 2017. However, less than one half stated they are currently more successful than their competition […]
Funnels, Funnels, Funnels. A short read that maps out the differences between the sales, marketing and experience funnels we use
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of Customer” and “Customer Experience” based discussion and terminology. The next steps were to show how ‘The Experience Funnel’ along with the new tools it brings on board, potentially upgrades and […]
The experience funnel: The funnel that brings any sales and marketing funnel from theory to success
Ask any marketer what a marketing funnel is, you’d get a brief answer along the words of It’s the process every potential customer goes through on the way to paying and committing to a product or service. It starts with awareness and ends with a purchase. Some may even go through the next stages of […]
2016: Customer experience and voice of customer vendors will change their customer experience to boost sales & expansions
Acknowledging the mindset and the real needs of your potential client is what turns good sales people into great ones. As we are in the world of customer experience, imagine how your sales cycle could be effected if we practice what we preach and examine these two elements above from that exact prism:- the experience […]