Align leadership, employees and customers actions and words

Recalculate your route & reverse engineer your plans

Clarify your vision & mission and value promise to boost momentum

 

The fast alignment frameworks 

your leadership team needs 

to grow in volatile times

“We are stubborn on vision. We are flexible on details” Jeff Bezos

Get your team to agree on its vision without debating and getting stuck on semantics and “no can do’s”

Even if this exercise was done many times before, the short version of this workshop will get you to align and focus on the next steps you need to take and their importance.

A true time saver and leadership team building session for those who value efficiency and focus.

 

” Your values are like fingerprints. No one has the same. And, you leave them all over the place” Elvis Presley

Your values are three to six words, memes or, phrases that reflect your company’s beliefs and operation mode. 

Not just internally for HR purposes & team building. But most important – to help you connect to the right customers and business partners.

Values have been proven as the leading tool for decision making and aligning to the business north star metric.

In this session we map and define the values that thread into your team, product, audience and the way you conduct your business.

If generic words like Innovation, team work, and fun are  part of your set of values, you may need to focus them more to reach your internal teams 

goals and, your  business outcomes.

“Value it what you get. Price is what you pay.” Warren Buffet

Dם you have thousands of customers or just a few?

Once you nail your value and communicate in a simple promise, you will optimize your funnels and sales processes like never before.

“Your north star metric is the crucial indicator that your business is going in the right direction at the right speed”. NG

In this session we will find or clarify your North star metric. And, map the crucial KPIs that lead you to it.

We will run through a list of questions, quick exercises, look into your available data, benchmark and then, brainstorm on the right metric for you.

If your company doesn’t refer to its north star metric in nearly every decision it takes this is the session for you.

Do you have critical mile stones to reach but you are running out of time?

This workshop combines a few of the most efficient fast alignment strategies to focus, gain momentum and reach the crucial goals you need to move forward and grow.

We will use the iconic WNM strategy to map all of the company assets and identify how we can use them in a creative way to align with our north star metric, and immediate business goals.

This is a session that CROs, CMOs, CFOs and COOs prefer to run before diving into a detailed work plan.

“Find out what you do well and do more of it. Find out your weakness and control it”. Donald O. Clifton

This session helps us identify all of the company assets on six main levels: the company, team and individual levels as well as our customers and audience as well as our product.

Once we map our assets, we can move to plan. How? 

By reusing our assets to overcome what’s  really missing in order to achieve our business goals. And, align with our north star metric.

” A goal without a plan is just a wish.” Antoine de Saint Exupery.

If the goal of your offsite or your meeting is to agree on your plans – start with back of the napkin planning.

This fast-planning strategy for business plans and marketing plans makes sure ALL ends meet, andassist your measurable goal.

In these sessions we connect qualitative and quantitative actions, the approximate resources that are required and the potential outcome we can expect.

That way you don’t need to spend hours and days on detailed plans and brainstorming that are then argumentative or unreachable.

In many cases, for startups and corporate teams alike you can find that this exercise is all you need to get every team member aligned and clear on the next steps.

Customer success playbooks, CS data and CS engagement feedback are the secret weapons of most successful sales, and marketing teams.

The “new world” companies are already putting customer success customer engagements, customer success data and the product market fit survey to: 

  • Fine tuning their sales personas
  • Marketing content strategies
  • Retention & expansions
  • Word of mouth marketing
  • Product roadmaps

 

In this workshop we will Fine tune your sales and marketing funnels by reverse engineering your processes. We start with your customer success process.

Every brand has one promise that is “translated” into three main messages:

  • A message to your audience & customers
  • A message to your team
  • A message to your business partners

Through a flow of exercises and validations we will find the core promise and map the messages that create a relevant experience to each of the three groups above.

Also, we can enhance this session to create the content strategy we need, and the main content to share on our basic marketing collateral and social media outlets.

 

Experience the fast alignment building blocks

through talks, workshops, and strategic sprints   


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Nili Goldberg's offsites are a totally new experience

This unique offsite became an integral part of our beliefs & operation mode day in day out

 

Mix & Match the fast alignment sessions 

your leadership team needs to grow in volatile times



Most companies spend endless hours and frustrating debates to pin down the most important paragraph:
We believe that ______ That's why we ____ so that _________.

Move this to another page about the vision boostcamp.

What's your why? What vision do you have for your company? What vision do you have about the world once you (your business) creates your value.

This vision and mission crystalizing exercise can be achieved differently. In a personally empowering and team building experience:

- We give every participant the unique opportunity to find their personal vision what they bring to the table.
- We find mutual commonalities internally.
- We find a challenge our market faces, that is "no one's fault".
- We build a mutual "WHY" in a fun and easy going manner and verify its alignment with our business goals and the ecosystem we operate in.
- We go back to "who we are, what we do" and sign off our vision.Get your team to agree on its vision without debating and getting stuck on semantics and "no can do's"

Recalculate your route:

Are you still trying to reach your business goals? Are running out of time?

The " Recalculate your route" workshop combines a few of the most efficient fast alignment strategies to focus, gain momentum and reach the crucial goals you need to move forward and grow.

We will us the iconic WNM strategy to map all of the company assets and identify how we can use them in a creative way to achieve our north star metric, and immediate business goals.

This is a session that CROs prefer to run before diving into a detailed work plan. It generates momentum for customer-centric and product teams and moves to the growth mindset which is required to win*

The workshop includes the following steps: 

  • Defining our north star metrics and measurables

  • WNM - working not working missing strategy to prioritize our big tasks.

  • 4W- Working with what’s working. A session that shows us how we can put what's working for us to even better use. This session is based on the notorious concept of "Sore with your strengths".


  • Back of the napkin checks to verify and fine tune the workflows and funnels we are working with.

  • QbyQ: A big picture outline of the 4Qs. Once agreed upon team plans become extremely resourceful and less time consuming.


Are leads not converting as fast as expected? Is the funding round stuck? Has the market shifted again? Did your assumptions not live up to reality?
Time to recalculate your route.

From Success to sales

The customer success playbook is the secret weapon of most successful sales teams. In this workshop we will Fine tune your sales and marketing funnels by looking at your processes from a new angle. Upside down. Starting with your customer success process.

The new world companies are already putting customer success customer engagements, customer success data and the product market fit survey to: 

  • Fine tuning their sales personas

  • Retention & expansions

  • Word of mouth marketing

  • Product roadmaps


In this session we run a birds eyes view of the most efficient customer success touch points, and the most successful sales processes. This will enable us to dive into the true characteristics of customers who want our solution and the triggers that create a preference to our brand.
Then we will map a new funnel to test. Without re inventing the wheel, creating new content or craft time consuming decks.

Back of the napkin marketing plan


The back of the napkin session sheds light on acquisition expectations. We can put it to the test once we have a few ideas we want to move forward with.  Either idea that supports our upcoming sales efforts, customer success or future research and MVP

  • What can we create and sell

  • Alternative business models

  • Alternative acquisition strategies

The must have slide to present the differentiating values of your business.

Given, that you are on the top right hand corner, of the top right hand quarter. 


The secret to position yourself on the top right hand corner is to find the right pair of Axes.


If you are dealing with challenges like: product-market alignment and market-fit, positioning, and funding this could be an important alignment strategy to use. 


This session helps you map the market fast, yet on a deep enough and highly relevant level to your challenge. And, will help you find your two core strengths that will place you on the top right hand corner of the slide :-) and market.

V2V
The Values to value framework

“Price is what you pay.
 Value is what you get." Warren Buffet
Uncover the heart and purpose of your business, your "why and your "mission". Without, the stress of narrowing down to one sentence all you are about, what you do, and, your worth.

What's your business value? What value are you creating? What are the qualitative and quantitative measures that indicate your value? How is your value unique?

Use the V2V framework to crystalize your value to customers, investors and your team.
The Values 2 Value framework simplifies the stressful process of nailing your (business) value by aligning your values with your product's value, your market fit, your business value and your team's value.

We start with identifying the lowest common denominator: values. And build up to the value that is critical and relevant to everyone at the tab

Back of the napkin marketing plan

If you are meeting in order to agree on your plans start with back of the napkin planning, make sure ALL ends meet, then, refine the detailed plans

Find your Axes

The must have slide to present the differentiating values of your business.

Given, that you are on the top right hand corner, of the top right hand quarter. 


The secret to position yourself on the top right hand corner is to find the right pair of Axes.


If you are dealing with challenges like: product-market alignment and market-fit, positioning, and funding this could be an important alignment strategy to use. 


This session helps you map the market fast, yet on a deep enough and highly relevant level to your challenge. And, will help you find your two core strengths that will place you on the top right hand corner of the slide :-) and market.

Reverse engineer your North start metric


What is Airbnb’s north star metric and why is it so powerful? 

What about Netflix, Uber, Twitter and Of course Linkedin’s surprising north star metric?


Why is this metric so important, and what’s yours?

The north star metric is one KPI that reflects the two most important vectors of your business journey. That you are heading both in the right direction and at the right pace to reach your goal.

How can it be just metric? The right north star metric reflects all you need. And, breaks down into the minimal success factors you need to follow to keep up or exceed your goals.

In this session we will find our North star metric. We will run through a list of questions, quick exercises, look into your available data, benchmark and then, brainstorm on the right metric for you.

4W: Work With What's Working

Reverse engineer your North start metric

Your value map are three to six words that reflect your company's beliefs and operation mode.
NOT JUST INTERNALLY for HR & team building.
But most important to help you connect to the right customers and business partners.

Values have been proven as the leading tool for decision making and aligning to the business north star metric.

Map Your values

Are words like innovation, team work, work hard play hard, respect or relentlessness part of your values? You may want to give them an extra thought.

"Values are like fingerprints. Nobody's are the same, and you leave them all over everything you do" Elvis Presley.

Your value map consists of three to six words, memes or phrases that reflect your company's unique beliefs & operation mode. Not just HR wise, but across the board: Decision making, roadmap building, connecting to the perfect customers and business partners, your marketing messages and of course team building and leadership.




In the value mapping process we will


1. have a few "freestyle" and open discussions (though extremely intentional and highly focused).


2. We will map common denominators that characterize our beliefs, company operation mode and decision making screen. 


3. We will ask four questions that will lead us to the common denominators of our operation mode, our customers needs and our vision.

4. We will fine tune and rephrase our outcomes so that when we see or hear these words or memes a clear picture of who we are will come to mind.

My Mission

 

To help leaders, teams and companies move forward faster by going back to basics, reverse engineering their business goals and, aligning them with their core values & value promise. 

Most importantly, in volatile times, to work with existing assets in order to overcome what’s missing to reach your goal.

Previous Talks, workshops, full credit university courses & leadership off-sites

Princeton University, undergraduate ten-week immersive entrepreneurial learning experience:

“10 Startup do’s”

Princeton University COFF:

“Ready, launch, build a hands on workshop to launch and grow your startup through experiences”.

Springboard project to the US and Israeli navy seals veterans:

“Value based business planning for growth”.

Murata (Japan) Innovation Incubation Program by Reichman University:

“Fail fast – business models and strategies for fast moving startups”.

AWS for startups:

The perfect pitch. What really moves investors to close a deal.

Springboard project to the US and Israeli navy seals veterans:

“Value based business planning from launch to growth”.

Reichman University, International entrepreneurship school, Professor of marketing & entrepreneurship strategies 

– “From sales to success” a  course about the marketing psychology that leads potential customers to buy, and then become part of the brands’ advocates (= raving fans). 

– “Venture creation” the final seminar for entrepreneurship undergrads that handholds students to present a full investors deck from vision  to market potential & acquisition throughout the customer journey

Yeshiva University Professor of value based entrepreneurship & marketing

Masters in marketing final entrepreneurship capstone: “Startup marketing strategy and communication plan.” 

A unique “internship style” capstone that connects students with real marketing challenges that early stage startups in NYC face. 

Nili Goldberg book launch 2023

“Your Values”

A book for entrepreneurs and leaders about the critical factor that your values have on your business. 

From ideation, launch and throughout the journey to disrupt & scale.

The book consists of inspiring stories and case studies from Israel’s startup nation, 

the silicon valley and global brands.

 

the leadership sessions that will be scheduled for 2023

will enjoy a unique framework “from values to value” 

that is customized to their company or startup as part of the indie book launch efforts. 


Give your teams a head start with customized workbooks & workshops
that fit your company's goal, north star metric & most important:
YOUR VALUES

BTW - Research shows:

More than 500,000 

hours a year are wasted

Managers at typical fortune 500 companies may waste more than 500,000 hours a year on ineffective decision making. 

 

Mckinsey

Only 10% of leaders

 

see their current organization as “highly agile” today

Deloitte

29% of employees 

cited lack of alignment as a factor holding back agile transformation in their organization. 

The state of scrum