Your business cards are hurting your customer journey In B2B sales, what we are most interested in is moving our customers down the sales
It is always interesting to examine the evolving and ever-tense relationship between sales and marketing. And as far as tension goes, nothing quite beats
Starting nearly any design process with a client has a lot in common with life at the beginning of a marriage; both are fun, hopeful
Customer Success Sells. Product related companies are strong believers that customer success stories promise a shorter sales cycle and many happy returns. Though what kind
The other week I met with two cool ladies who are the founders of Buzzooka.io – a unique solution for attracting and qualifying leads real
Lately, I’ve been a missionary for ‘Lean Strategy’. It’s a tough job. Especially with those who are sponsored by good old ‘time and materials’ models,
Get them Hooked. More and More B2B Companies are looking to create the same experience and brand loyalty as in the B2C World. How can
The world of customer experience is changing fast. Customers’ success and satisfaction are turning into the main KPIs of our business. In Gartners’ research on
In the past months we at Growthanomics have been missionary about the “Experience Funnel”. We started out by laying the common grounds for “Voice of
If you wake up any marketer in the middle of the night and ask them what a marketing funnel is, you’d get a brief answer